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Keys To The Shop : Equipping Coffee Retail Professionals

Keys to the Shop is a podcast designed to provide the coffee retail professional, with insights, inspiration, and the tools you will need to grow and advance your coffee career or coffee business. Together we learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about barista work, management, leadership, personal development, and anything else that will help you achieve success.
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Keys To The Shop : Equipping Coffee Retail Professionals
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Jun 9, 2023

Especially important for the younger generation is access to the wisdom and experience of those who have gone before. Older coffee professionals can also benefit from the drive and perspectives of the younger. Problem is that we tend to only converse with and stick to your own age group and the benefit of cross generational communication is lost. 

On today's Shift Break we will be talking about mentorship and the importance of seeking these intergenerational relationships and the benefit it brings not only to our own development as individuals, but to the industry as a whole. 

Related episodes:

Visit our Sponsors!!!

The best espresso machines in the world!

www.lamarzoccousa.com

 

Custom branded mobile apps for your shop!

www.espressly.co.

Jun 6, 2023

The barrier of entry for getting a coffee shop open is lower than ever. Many have the idea that if they can get the shop open, then they have succeeded. But the test is not only about whether you can open a shop, or even if you can keep it open, but how do you make something that is truly great and successful? 

On today's episode we will be talking about a few ingredients that must be present in the mix of a coffee shop from the beginning in order for all the components we assemble in the race to open, to work together and create something truly greater than the sum of its parts. 

These things are not readily apparent but are necessary nonetheless, and are what separates the average coffee shop from one that is long lasting and impactful. 

We cover: 

  • Culture of caring
  • Service mindset internal and external
  • Its not just a recipe of the assembly…it’s the soul
  • Make the intangible tangible
  • Long term success is based on roots and patience
  • Self knowledge and acceptance of risk in refinement
  • Values in action
  • Not getting mired in the details but tending to them / Ability to judge success in mission and big picture

Listen to these episodes next:

 

Visit our awesome Sponsors!

GROUND BREAKING BREWING MADE SIMPLE!

www.groundcontrol.coffee

 

THE BEST PLANT-BASED BEVERAGES ON THE PLANET!

www.Pacificfoodservice.com

 

30 years of resourcing you with the best products and education!

www.coffeefest.com

Use Code: "KEYS" for 50% General Admission

 

Jun 1, 2023

I mean, I like variety as much as the next person, but overly complex menus are overwhelming and create confusion for customers who rely on us to curate our offerings that meets their needs in a way that delivers quality over quantity. 

On today's Shift Break we will be talking about how the pursuit of a simplified menu can be a powerful tool for hospitality and, in the end, creates a more memorable experience that customers are excited to share with others. 

Related episodes:

Visit our Sponsors!!!

The best espresso machines in the world!

www.lamarzoccousa.com

 

Custom branded mobile apps for your shop!

www.espressly.co.

May 30, 2023

In order to train people in coffee and barista skills you have to not only be a student of your subject, but also a student of your students and their unique context. In recent years we have seen an incredible explosion of coffee eduction in producing countries where the landscape of learning is among the most unique given their deep relationship with coffee. Today we will be talking with an educator whose commitment to learning and bringing understanding to this context is making great impact. I am excited to be chatting with Fabiola Solano of sOY barista in Costa Rica!

As a certified with the Coffee Diploma and Authorized SCA Trainer (AST) in 2018, Fabiola began her preparation as a barista in 2013. She also has a bachelor's degree in business administration, a degree in marketing, and a specialization in hotel operations management. She is currently studying for the Certificate of Advanced Studies in Coffee Excellence at the Zurich University of Applied Sciences.

She has dedicated herself to content creation since 2015 for her blog Soy Barista, always focusing on updated and relevant data for the Spanish-speaking community

We cover: 

  • Fabiola's entry into coffee 
  • The unique landscape of Costa Rican coffee culture
  • Training and educating on foundational information
  • The importance of certifications and career tracks
  • Best practices for training baristas
  • Exploring all levels of quality
  • Practical results of education on the local industry over time 

Links:

https://www.soybarista.com/en/home

@soybaristacr

 

Listen to these episodes next:

 

Visit our awesome Sponsors!

GROUND BREAKING BREWING MADE SIMPLE!

www.groundcontrol.coffee

 

THE BEST PLANT-BASED BEVERAGES ON THE PLANET!

www.Pacificfoodservice.com

 

30 years of resourcing you with the best products and education!

www.coffeefest.com

Use Code: "KEYS" for 50% General Admission

 

May 29, 2023

Setting up and maintaining a roaster for functionality, safety, and quality output is perhaps the biggest challenge of roasting. There are many variables and trades that go into it and it is easy to skip some steps, be less than detailed, and rush the project. I don't need to tell you, that is s a recipe for disaster. Perhaps nobody in roasting tech knows this more than the man who gets called to both set up roasters, and swoop in and deal with all sorts of emergency situations and repairs. Today on RoR we are talking with the legend, Doug Graf of Vintage Coffee. 

Doug Graf has been rooted in the roasting, and roasting tech, repair and installation world for over three decades. From running his own family business for twenty years- to full time instal, repair, and consulting work for roasters over ten years, Doug Graf has maybe literally seen and worked on it all. Through his consulting company, Vintage Coffee, he provides consulting, training, repair and maintenance, plant design, and start up for coffee roasters of every size. Vintage is also a service representative for Canada for Loring Smart Roasters.

As you might guess, he is also a very active member of the roaster guild where he generously shares his hard earned wisdom and runs the roasters tent at the guild retreats. 

In our conversation we talk with Doug about his career and focus on his advice and insights on how we should approach setting up and caring for our roasters and roasting spaces, and what the most common mistakes are related to maintenance to help us avoid needless troubles in the roastery. 

We cover:

 

 

  • Task frequency
  • Wait time and working with the trades
  • Planning and patience
  • Trusting experts
  • Major mistakes we make
  • Checklists and systems
  • Anticipating the investment
  • The DIY trap
  • Intuition's role

Links:


Related Episodes:

Visit our sponsor ROAST MAGAZINE and subscribe! 

May 26, 2023

It's Founder Friday! Partnerships in coffee bars can be tricky things. You really have to make sure you have complimentary character traits as well as a unified s12et of values to help guide you through the ups and downs of business in a the cafe and roastery. Today we are talking with a couple of guys who have combined forces and have shown what is possible when these things are in place and you have a passion to serve  and advance both people and coffee. We are talking with Kyle Ramage and Lem Butler of Black and White Coffee Roasters! 

Kyle and Lem are industry legends in their own rights. Each of their carerers has spanned the decades and has been punctuated with competition success. Lem and U.S. Barista Champion in 2016, and Kyle as U.S. Barista Champion in 2017. Along their careers they have been deeply involved in retail, roasting, and have been integral members of the global coffee community through their work and examples. 

The founding of their cafe and roastery in 2017 was the combination their individual talents to create something new, powerful, and needed in the coffee space. They have been making waves in the industry since them striking a balance between accessible coffees, more extreme coffees, serving their staff and customers, and continuing to invest in competitions and the professional development of competitors. 

 This conversation is a look at their history, the development of Black and White, their own growth as owners, and the how of their approach to running one of the most respected brands in coffee. 

We discuss:

  • Careers and competition
  • Training and complimentary strengths
  • The founding of Black and White
  • Taking on an existing customers base and staff
  • Self awareness
  • Listening to customers
  • Developing a fresh approach to coffee
  • Investing in their baristas
  • The need to market coffee differently
  • Creating inroads in roasted coffee offerings
  • Where we need to go as an industry

Links:

www.blackwhiteroasters.com

Instagram: @blackwhiteroasters

 

Listen to these episodes next!

 

 

Visit our awesome Sponsors!

GROUND BREAKING BREWING MADE SIMPLE!

www.groundcontrol.coffee

 

THE BEST PLANT-BASED BEVERAGES ON THE PLANET!

www.Pacificfoodservice.com

 

Reach out to KTTS!

chris@keystotheshop.com

 

 

May 25, 2023

There is a shortcut for everything these days. Automation, templates, and other tools would give you the impression that you can automate of be hands off with your leadership and that your aim is to continually seek more ways to remove yourself. 

On today's Shift Break we will be talking about how this idea, while appropriate in some aspects of the business, is a recipe for disaster in others. 

Listen to these related episodes next:

 

Visit our Sponsors!!!

The best espresso machines in the world!

www.lamarzoccousa.com

 

Custom branded mobile apps for your shop!

www.espressly.co.

May 23, 2023

Opportunities for specialty coffee still abound in certain areas of the American South. With those opportunities comes challenges of communicating coffee in a way that both meets people where they are, and helps open them up to new experiences that expand their enjoyment. Today we are talking with someone who has not only been communicating to his customers through the coffee he roasts, but also through a podcast designed to be an entertaining AND educational. We are chatting with Kenneth Thomas of Umble Coffee!

Kenneth Thomas is host of the very popular Coffee 101 podcast and interviews coffee experts weekly from around the world.  He is owner and head roaster at Umble Coffee Co, an online and wholesale coffee company.  Kenneth and Umble Coffee have been ranked as one of the top specialty coffee roasters in the United States consistently for the last several years.  He is also a physician and chemical engineer - both of which lend expertise to Umble’s mission of sourcing and roasting the best coffees from around the world in a way that optimizes for taste quality and health. 

In my conversation with Kenneth we will cover how his own curiosity sparked his obsession and business, how he crafts customer service through roasting excellent coffee in an approachable way, and the importance of always learning and providing opportunities to learn for himself, his customers, and listeners. 

We Cover:

  • Discovering coffee and roasting
  • Listening to customer feedback
  • Blue ocean opportunity
  • Meeting people where they are
  • Coffee and health
  • Advice for coffee roasters in coffee desserts
  • The importance of always learning and teaching
  • Don't sit on innovation

Links: 

www.umblecoffee.com

Coffee 101 podcast

Listen to these related episodes next!

Visit our awesome Sponsors!

GROUND BREAKING BREWING MADE SIMPLE!

www.groundcontrol.coffee

 

THE BEST PLANT-BASED BEVERAGES ON THE PLANET!

www.Pacificfoodservice.com

 

30 years of resourcing you with the best products and education!

www.coffeefest.com

Use Code: "KEYS" for 50% General Admission

 

May 18, 2023

The foundation of the building determines the stability of what is built on it. When it comes to building a coffee shop business your growth cannot out pace the degree to which you invest in the relationships and the culture at the heart of it. 

On today's Shift Break we will be talking about the need to increase engagement, resourcing, communication, and meaningful connection as you get business and the business develops in size and scope. 

This is a very important topic and one that I hope you take to heart and put into practice.

Listen to these related episodes next:

 

Visit our Sponsors!!!

The best espresso machines in the world!

www.lamarzoccousa.com

 

Custom branded mobile apps for your shop!

www.espressly.co.

May 15, 2023

Tenacity, humility, and curiosity. Whether you are working as a barista, competing, opening your own shop and roastery, these are character traits that are essential for success. Today we are talking with someone whose long career in coffee has been characterized by these values. We are chatting with the new U.S. Barista Champion, Isaiah Sheese!

Isaiah Sheese is the Owner of Archetype Coffee located in Omaha, Nebraska. He has been working in the coffee industry for almost 20 years in various roles from barista, to QC cupper, green buyer, janitor, and now owner. He has competed in the US Barista Championships for 9 years, judged for 2 years, and placed top 6 in 8 of the 9 qualifiers. He finished 5th in 2020 and is now the 2023 US Barista Champion.

In my conversation with Isaiah we get to talk about his beginnings in coffee, the early experiences of competition, starting and running Archetype, and the pursuit of hospitality while also pushing coffee forward. 

We Cover:

  • Entering the coffee industry
  • Discovering barista competitions
  • Challenges of taking the next step in career
  • What moments changed the game in competition
  • Pursuit of excellence
  • How judging changed things
  • Starting a business and meeting customers where they are
  • The importance of community trust for cafe success
  • Tenacity in competition and the evolution of Archetype
  • His winning routine and how they approached it differently

Links: 

 

Listen to these related episodes next!

 

Visit our awesome Sponsors!

GROUND BREAKING BREWING MADE SIMPLE!

www.groundcontrol.coffee

 

THE BEST PLANT-BASED BEVERAGES ON THE PLANET!

www.Pacificfoodservice.com

 

30 years of resourcing you with the best products and education!

www.coffeefest.com

Use Code: "KEYS" for 50% General Admission

 

May 11, 2023

It is not so much the fear of change that keeps us from moving forward in the areas we know are necessary. It is the fear of what will happen when we implement the change. The fall out, we imagine, is too much to handle and so we stay where we are. 

On today's Shift Break we will be talking about why you need to embrace the fallout related to needed change and how doing so in a people-first way will, in spite of the inconveniences, lead to a better outcome.

Listen to these related episodes next:

Visit our Sponsors!!!

The best espresso machines in the world!

www.lamarzoccousa.com

 

Custom branded mobile apps for your shop!

www.espressly.co.

May 9, 2023

One of the hardest things to make consistent in the coffee shop is your espresso. There are so many variables that contribute to the final product, not to mention the number of different baristas tasked with making coffee daily. can be very overwhelming and inevitably we throw in the towel and end up with a let than optimal product. Well good news! Today we get to dive into the science of optimizing your espresso with coffee scientist Samo Smrke!

Samo Smrke is a scientific associate at the Zurich University of Applied Sciences (ZHAW) in the group of prof. Yeretzian. He is involved in coffee research projects in collaboration with industry partners and in fundamental research on various topics of coffee chemistry and coffee science. He is leading a module of the Coffee Excellence continuing education course at ZHAW, and various other educational programs with partners of ZHAW.

Samo is actively participating at coffee conferences, is one of the co-authors of the SCA Freshness Handbook and Water Handbook and has contributed to scientific papers and book chapters about coffee.

In this episode we discuss several major factors that need to be considered and optimized in order to always have the consistent and excellent espresso you want to serve on your coffee bar.

We cover:

  • Samo's journey into coffee
  • Ideal resting times and CO2
  • Aroma and taste variance in coffees
  • What causes crema
  • Various roast levels and decaf
  • The grinder's role 
  • Steps to take in addressing problematic coffee
  • The importance of tracking and systems
  • The science communities role in tandem with professional baristas

Links:

Listen to these related episodes next!

Visit our awesome Sponsors!

GROUND BREAKING BREWING MADE SIMPLE!

www.groundcontrol.coffee

 

THE BEST PLANT-BASED BEVERAGES ON THE PLANET!

www.Pacificfoodservice.com

 

30 years of resourcing you with the best products and education!

www.coffeefest.com

Use Code: "KEYS" for 50% General Admission

 

May 4, 2023

Like you, I have been to and conducted my fair share of cafe meetings. And also like you, I have seriously questioned the effectiveness of these get togethers. In fact, in many cases meetings can hurt more than help. How do we avoid this? 

On today's Shift Break I will be taking you through a few big mistakes that contribute to bad or ineffective meetings, and what to do instead to make sure your gatherings are assets to the business and not liabilities to culture. 

Related episodes:

Visit our Sponsors!!!

The best espresso machines in the world!

www.lamarzoccousa.com

 

Custom branded mobile apps for your shop!

www.espressly.co.

 

May 2, 2023

The world of coffee is saturated with suppliers of tools and equipment. Most are seeking the transaction and chasing the opportunity the current market has afforded them. Precious few  suppliers are truly passionate about their customers in a meaningful way that results in the love and respect of the barista community. Slow Pour Supply is one such company, because Anita Tam is one such person. 

Anita Tam is the owner and founder of Slow Pour Supply Co., a socially driven coffeetools company that is dedicated to serving coffee people and small businesses around the world. 

Prior to coffee Anita spent decades in the world of professional music as both a professional classical musician, instructor, and conductor. She discovered a passion and fascination for the craft and science of coffee that set her on a course to not only work in coffee but to establish Slow Pour as a platform to foster the same discovery for baristas globally through quality tools. 

Anita is a long time certified AST with the SCA and you can find her and her team at almost any coffee event or competition spreading joy and positivity and serving the community. 

Today we are going to be getting to know a bit about Anita's entry into coffee, the passionate and philosophies that drive her, and how she approaches business and relationships in coffee with wholistic generosity. 

We cover:

  • The link between music, art, and coffee
  • Founding slow pour and guiding principles
  • Passion for the product and end user
  • Milk pitchers, brewers, and tools as catalysts
  • The need for in person connection and community
  • Creating, serving, and passing on gifts
  • Peace through the circular flow of experiences
  • Thoughts on the future of coffee

Links:

www.slowpoursupply.co

@slowpoursupply

 

Listen to these episodes next!

 

Visit our awesome Sponsors!

GROUND BREAKING BREWING MADE SIMPLE!

www.groundcontrol.coffee

 

THE BEST PLANT-BASED BEVERAGES ON THE PLANET!

www.Pacificfoodservice.com

 

 

Apr 30, 2023

On this Rate of Rise episode I am thrilled to get to have a conversation with the new U.S. roasting Champion, Andrew Coe of Elevator Coffee in Portland, OR

Andrew Coe is the owner and roaster at Elevator Coffee in Portland, OR, founded in 2016. Andrew launched his professional roasting career by winning the first Cascadia Cup roasting competition at Buckman Coffee Factory, a co-roasting facility across the street from his cafe, using a Behmor 1600. He currently operates out of another co-roasting facility in NE Portland called Roast, which is home to a fully customized 1938 12kg Probat (probably one of the cooler machines in town). Andrew also private label roasts for Two Stroke Coffee. He has a masters degree in Mathematics from Oregon State University, and worked as a Transportation Planner prior to coffee.

In our conversation we chat about Andrew's entry into coffee, competition, and insights learned over his career

In our conversation we cover:

  • Community and its role in learning
  • Key turning points in his understanding of roasting
  • Methods and disciplines for consistency
  • Favorite part of the competition
  • Collecting, curating, and using data
  • How his career experience helped in roasters competition
  • Optimizing  green and roasted coffee

Links:


Related Episodes:

Visit our sponsor ROAST MAGAZINE and subscribe! 

Apr 28, 2023

It's Founder Friday! I just learned of the news that the original sidewalk bar for Espresso Vivace is going to be closing permanently. This is very sad news given the rich history of that cafe and the impact it's had on so many. So today I thought it would be a great idea to re-air a conversation I had with David Schomer back in Feb of 2019!

Since its founding in 1988 Espresso Vivace has been home to David's groundbreaking and paradigm shifting experiments with espresso coffee and drink presentation. His work has been foundational and formative in the lives of countless professionals around the world. In this interview I get to talk with

We discuss:

  • The early years of Vivace
  • David's philosophy on service 
  • What he wants customers to experience in his stores
  • His desire to remain small and impactful
  • What makes a great espresso
  • Hiring
  • The secret to longevity
  • how he has personally grown over these 3 decades of meticulous pursuit of his espresso ideal

There is a lot to take away and be inspired by here. Enjoy! 

Links:

www.espressovivace.com

Instagram

 

Listen to these episodes next!

Visit our awesome Sponsors!

GROUND BREAKING BREWING MADE SIMPLE!

www.groundcontrol.coffee

 

THE BEST PLANT-BASED BEVERAGES ON THE PLANET!

www.Pacificfoodservice.com

 

Reach out to KTTS!

chris@keystotheshop.com

 

 

Apr 27, 2023

Today we have an incredible number of options to increase efficiency and outsource everything we do, including the things that people would normally assume come from you as a creator. This presents a problem that I believe is based either upholding or violating a common trust between the consumer and the provider. 

Today on Shift Break we will be talking about the use of A.I., white label coffee, authenticity, and what I believe is the necessity for us to fight for the integrity of our communication. 

Related episodes:

 

Visit our Sponsors!!!

The best espresso machines in the world!

www.lamarzoccousa.com

 

Custom branded mobile apps for your shop!

www.espressly.co

 

Apr 25, 2023

Out of all the reasons that may be contributing to customers either loving or avoiding your shop, the quality of your drink beverages actually ranks pretty high. The trouble is, we all tend to assume that we have pretty much achieved a level of quality that "should" be sufficient to attract and keep customers and in that assumption we are lulled into a place of security and chance down other means to bring in more people are areas to refine, all the while our coffee is literally leaving a bad taste in people's mouths. 

On today's episode I am going to be sharing five things that you can do in your cafe that will absolutely level up and improve your coffee quality. When your marketing and word of mouth brings customers in to the store, both you and them will be confident that you can deliver a truly consistent specialty coffee experience worthy of the hype. 

Let's lean into the uncomfortable and embrace the refinement of quality as a constant pillar of who we are and how we operate! 

Related episodes:

 

Visit our awesome Sponsors!

GROUND BREAKING BREWING MADE SIMPLE!

www.groundcontrol.coffee

 

THE BEST PLANT-BASED BEVERAGES ON THE PLANET!

www.Pacificfoodservice.com

 

 

 

Apr 20, 2023

When it comes to leadership, the power and authority that is inherent in the position creates a need for higher degrees of responsibility to facilitate and support those being led. Be that as it may, for those who are being led, this is not a reason to outsource to other personal responsibility and accountability in your work and career. 

On today's Shift Break we will be discussing some things that are not really able to be provided for you by "the company" or your boss, but re up to you to bring to the table for the sake of your own flourishing in work and in life. 

Related episodes: 

Visit our Sponsors!!!

The best espresso machines in the world!

www.lamarzoccousa.com

 

Custom branded mobile apps for your shop!

www.espressly.co

 

Apr 18, 2023

Technology and tools are meant to serve people, not the other way around. As we multiply apps, software, snd services in the name of optimization and ease, it can become harder to truly connect as we begin relying on these innovations to replace the very relationships that will sustain our coffee shops. 

The tech for making the schedule in your cafe is one of these areas that has seen an enormous amount of growth and proliferation over the years. Amongst these options stands a company that has been consistently and decisively people focused, radically simple, and hospitality minded in their quest to truly serve their clients the way their clients serve guests. I am thrilled to be talking with Wil Brawley of Schedulefly!

Wil is Co-Owner of Schedulefly, a simple online restaurant employee scheduling platform that has served over 17,000 independent hospitality businesses since 2007. He is also host of the Restaurant Owners Uncorked podcast and author of two Restaurant Owners Uncorked books. 

In this conversation we will be talking about the genesis of Schedulefly, how they have stayed simple and effective for these past 16 years, and what Wil has learned as he has built relationships with and heard the stories of cafe and restaurant owners. 

We cover:

  • The story of Schedulefly
  • The schedule's role in your businesses operation
  • Why integrations are not all they are cracked up to be
  • What hospitality looks like between service provider and client
  • Leaning into relationships
  • The art of saying no and knowing who you are
  • Lessons Will has gleaned form interviews on the podcast and in writing his books
  • The need for simple people first hospitality and systems

 

Links:

www.schedulefly.com

 

Related episodes:

 

 

Visit our awesome Sponsors!

GROUND BREAKING BREWING MADE SIMPLE!

www.groundcontrol.coffee

 

THE BEST PLANT-BASED BEVERAGES ON THE PLANET!

www.Pacificfoodservice.com

 

 

Apr 12, 2023

"If only the boss would listen to my ideas this coffee shop would be so much better!" We all have ideas for how to improve different aspects of the cafe. Many times I have been frustrated when my really great ideas were not met with the same enthusiasm I had. What gives?!

On today's Shift Break we will be talking about why your ideas may not be received well and how to pitch your ideas with the consideration, planning, and empathy it takes to make get buy-in and be taken more seriously. 

Related episodes:


Visit our Sponsors!!!

The best espresso machines in the world!

www.lamarzoccousa.com

 

Custom branded mobile apps for your shop!

www.espressly.co

 

 

 

Apr 10, 2023

Creating in depth, engaging, and ultimately helpful educational content is no easy task. Today the number of options we have for gear, techniques, and the coffee itself are daunting to say the least. It is this vast field of options that energizes the home enthusiast to passionately pursue coffee and for some they get into it so much, they turn pro. That is the case with today's special Guest, Youtube and TikTok creator and now coffee roastery owner at September Coffee, Kyle Rowsell. 

For years now Kyle has been inviting his followers along his journey humbly pursuing knowledge and know how around coffee, gear, and brewing. As Kyle has been growing his platform and help countless people achieve tasty coffee at home , he has also created and now launched with his wife a new roastery called September Coffee

In this conversation Kyle breaks down his journey, coffee philosophy, goals with his platforms, and the story of launching his new roasting business, September Coffee. 

We cover:

  • Finding coffee and following a nw career path
  • Content creation and representing the coffee industry to consumers
  • The evolution of how consumers view coffee at home
  • How cafe need to embrace the prosumer and why it matters
  • Starting a Roastery
  • Making decisions on what kind of coffee to roast
  • How the professional role as biz owner differs from the creator role
  • How does consumer purchasing in small amount impact green demand
  •  

Links:

www.september.coffee

Kyle Rowsell YouTube

Kyle Rowsell's IG @kyle.rowsell

 

Related episodes:

Interested in leveling up your coffee shop or setting up 1:1 coaching?

Visit our amazing Sponsors!

www.groundcontrol.coffee

www.pacficfoodservice.com

www.coffeefest.com

 

 

Apr 5, 2023

There are no shortcuts to creating something meaningful, dynamic, and sustainable. But that does not stop us from thinking that that there are! Whether you are leaning on the idea that you just need the perfect or award winning barista and then you will be successful, or if you can just get the right template, tool, or menu all will be well, you will be sorely disappointed.

On today's Shift Break we will be talking about the impulse we have to want this magic thinking to be true and what kind of thinking we need to employ instead that will actually work over time. 

Related episode:


Visit our Sponsors!!!

The best espresso machines in the world!

www.lamarzoccousa.com

 

Custom branded mobile apps for your shop!

www.espressly.co

 

Apr 3, 2023

Most all of us are driven by a desire to create something that makes an impact. Be it through food, or through coffee, we craft an experience and hope that the values and culture that drives us shines through with each plate and cup served. In many ways, we are relaying a story through our craft in hopes that that story and experience will be accurately captured and told by others. Through his writing, that is exactly what today's guest does in the culinary world.

Today we are talking with award winning author and founder of TASTE,  Matt Rodbard.

Matt Rodbard is a writer, editor, and author of food and culture books with more than two decades of experience working in television, magazines, book publishing, and online media. He’s the author of Koreatown: A Cookbook, a New York Times Bestseller, Food IQ, a Publishers Weekly Bestseller, and the Founding Editor of online food and culture magazine TASTE, winner of two James Beard Foundation Awards. He's the host of the long-running podcast TASTE, a show featuring conversations with the most interesting people in food, cookbooks, media, and more.

In this conversation we explore Matt's career, what he has learned writing about food, chefs and the culinary industry, how coffee can learn from the world of restaurants, and how the craft of cooking, writing, and coffee are connected. 

We cover:

  • Matt's development as a writer and storyteller
  • The deeper meaning of food and culture
  • The difficulty of writing to effectively reflect heart and soul
  • What the biggest issues are in the restaurant world today
  • Awards and staying in touch with pleasing guests
  • Accessible luxury and rooted experiences
  • Why the flavor wheel in coffee needs to be thrown out
  • What coffee needs to do to improve and learn from our culinary counterparts

 

Links:

https://tastecooking.com/

https://www.instagram.com/taste/

Related episodes:

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Mar 30, 2023

I was having a conversation with my wife and son about the practice of "decafing" customers and when anyone would take it upon themselves to do that. Ultimately it boils down to a decision we make in the moment to maintain integrity and hight standards for ourselves, or to create precedent within ourselves to let spite rule our actions. 

In today's Shift Break we will be talking about how we can and do easily fall into pettiness and spite and how we can avoid this trap that ultimately ends up, more than anything else, damaging us and the coffee industry.

 

Related episodes:

Managing Anger : Tips on how to deal with getting angry behind the coffee bar in a healthy way

Gossip: How this toxic element destroys community in the coffee shop and what to do instead


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