I get it. You love coffee! You listen to this show after all and you cup, brew, read about, and live coffee. Your customers however, do not. Mostly they just drink it and if we are honest, that sometimes bothers us. How we talk to customers about coffee is more than just telling them what we know about it. It is about giving them the tools and understanding to enjoy it.
Today we are going to chat about how to meet customers where they are to help the continue to come get coffee from us!
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