The Origin Trip. A pinnacle moment for any barista and a regular part of business for roasters and importers. As "The Origin Trip" has become a more fashionable, marketable, and regular occurrence in specialty coffee there are questions and tensions come up. What is the true value of an trip to origin? How does it benefit the farmer? Is it worth the expense involved? Are we really advancing coffee? How can we approach the trip and make it mutually beneficial?
To answer these questions and give us some solid insight on how to think about travel to origin we are joined by Kim-Elena Ionescu, Chief Sustainability Officer at the SCA (Specialty Coffee Association)
I hope this episode gives you a better understanding of our part to play in the producer/retailer relationship and that if you find yourself going to origin you would be better equipped to make all around rewarding one.
Enjoy!
Links for Kim-Elena Ionescu
VIDEOS:
SCA Research Papers:
https://store.sca.coffee/collections/research
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