Coffee education can often be a mixed bag. While resources presenting information on coffee and barista work abound, it is hard to come by reliable and well researched best practices that will genuinely help you make better coffee. Enter Matt Perger and Barista Hustle. Arguably one of the best coffee education platforms in the world, Barista Hustle focuses on providing trustworthy foundations in coffee education that you can build your knowledge base on and advance knowing it is built on sure footing. Matt's own propensity for wanting to solve tricky problems in the coffee industry along with relying on a strong community of like minded coffee professionals has fueled the success of Barista Hustle and impacted the global coffee scene in a massive way. Today we sit down with him to discuss what drives him in his pursuit of helping the world make better coffee, the founding principles of Barista Hustle, the importance of being expert in the basics, in-house training, proper use of outside resources, how the educational modules are built, the new Barista Hustle Unlimited education Subscription service, and Matt's advice for what we should focus on in the retail coffee world to do better in training and education.
I am so thankful and honored to print this conversation to you and I hope you both enjoy and benefit from it!
Stay tuned in through the end to hear a clip from upcoming Guest, James Harper's "Filter Stories" podcast. James will be talking with me about the power of story in an episode airing on September 25th.
Links for Barista Hustle: