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Keys To The Shop : Equipping Coffee Shop Leaders

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.
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Keys To The Shop : Equipping Coffee Shop Leaders
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Sep 22, 2021

Consumers. What we assume to be the end of the value chain in coffee, may in fact be the the beginning. In reality, as we will learn today, coffee is more a circle than a straight line, and in many ways it begins and ends with the consumer. 

How we serve, market to, and communicate with the consumer, literally shapes the industry through curating the demand that we then supply.

The question for all of us who have influence in creating the expectations, and therefore the demands and behaviors of consumers, is, how do we build guide them to options and habits that create long term sustainability? 

With the help of some of the most incredible and influential people we dive deep into the world of the consumer to discover what makes them tick, what part we play, what makes sustainability movements sticky, how to create a narrative and supply options that encourage mass change through local effort, how farmers are creating direct to consumer models, and where we can start in our own businesses to create sustainable change. 

As we end the series on this episode I hope you take these ideas and find a way to start applying them as soon as possible. The road to sustainability is being built by many hands around the world working together for a common goal.

Let's make sure we join hands with them. 

Our Guest for this episode include:

  • Erika Vonie: Coffee Consultant at Erikavonie.com
  • Felipe Croce: Farm manager for F.A.F. Brazil
  • Heather Ward: Content Strategy Director for the SCA
  • Spenser M. Ross PHD: Assistant Professor of Marketing at University of Massachusetts Lowell’s Manning School of Business.
  • Dr. Sukhbir Sandhu: Senior Lecturer in Sustainability and Ethics at the University of South Australia Business, and researcher w/ Centre for Workplace Excellence (CWeX)
  • Thaleon Tremain: CEO and co-founder of Pachamama Coffee Cooperative

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