In the world of cafes there are many ways to be excited about coffee. Some of those ways can alienate a customer instead of welcoming them into this magical world of sensory experiences. Today we are re-airing an episode with someone who exemplifies the kind of excitement we need more of in coffee. The kind that wants to share the love and joy of coffee in an approachable and sincerely caring way.
Emi Fukahori is the 2015 Swiss Barista Champion as well as the 2018 World Brewers Cup champion. Emi Fukahori and Mathieu Theis founded MAME Coffee in Zurich, Switzerland in 2016. The couple met at a coffee tasting in 2013 and became fascinated by the world of specialty coffee. They quit their corporate office jobs to start MAME, which means "beans" in Japanese, to promote specialty coffee and its flavors and terroirsShe and partner Mathieu. They serve excellent and refined coffees across a spectrum of flavors with a focus of welcome, care, warmth, and excitement to share coffee with others.
In this encore episode from 5 years back we explore Emi's professional evolution, winning Brewers Cup routine, founding and growing Mame, and the philosophy of care and focus on others that guides how and what they serve.
The lessons and ideas Emi shares are exactly the kind of things we should all strive for in our shops. Whether you are a champion matters not, what matters is championing the customers coffee experience.
Enjoy!
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Business success leaves clues. Metrics such as labor percentage, COGs, Employee Turnover Rate, and more are all measurements we use to both guide how validate past decisions and guide future decisions. But what about the intangibles that the numbers themselves have a hard time showing?
On this Shift break episode we will be talking about why we need to focus on the numbers as well as the deeper meaning and intangible areas of the life of the business that contribute in a way that often cannot be tracked, but NEED to be invested into for the coffee shop to thrive.
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
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The goal of business is ultimately to provide for people. Firstly a business is stared as a means for the owner to provide for themselves and their family by providing a service and product to customers and thereby providing a demand for the actors in the value chain of coffee that came before them. This is all carried out by the group of people we provide a wage to in that service. The barista.
The compensation that baristas receive can vary based on skill, experience, performance, and all of it is funneled through the constraints of two things. 1. The business model 2. The mindset of the owner. In order to retain the best staff we need to start with a generous mindset that asks the question, how do we raise barista wages?
Today I am airing an collaboration episode recorded during SCA Chicago with the guys at the Valor Coffee Podcast addressing and unpacking some of the nuances of this question. In this interview we discuss models, mindsets, actions and frameworks, and next steps to help you begin to raise wages in a way that helps you to continue to provide for all the people in your cafes circle.
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How do we help? A few thoughts have been swirling in my mind since the SCA expo in Chicago, and one of them has to do with the best contribution we can make to help each other in the industry with our respective parts of the supply chain. It seems that many are majoring in things that are not directly related to their business, and therefore letting their business slip into disrepair.
On this Shift break episode we will be talking about the power of tending to the effectiveness of our businesses, in particular, the café, as a means to truly help the farmer, and everyone in between in a sustainable way.
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
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When we read about amazing hospitality stories in restaurants, it can (and should) inspire us to pursue hospitality in our our coffee shops. Trouble comes though, when in our pursuit of the next level hospitality experience we can easily start to generate an unhealthy fascination with singular experiences at the expense of celebrating and maintaining good and normal, maybe even "unremarkable" moments of hospitality that make up much of our day. In addition to this, there is a push for cafe owners to build their spaces according to the market vs their environment and context. There is wisdom in some of this for sure, but often, like fixating on luxury examples of hospitality, it can rob us of the joys one gets being rooted in place and in regular relationships.
Today we will be exploring what I am calling unremarkable hospitality and cafe terroir (a taste of place) and why in an ever connected industry, focusing on our place, people, and the consistency of our care, can itself be remarkable.
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In order to progress, you need to let go. For coffee shop owners this is hard to do because so much on the initial business is based on personal work and many "firsts" that bring with them a sense of nostalgia and preciousness that can actually hold you back. The struggle to let go and allow for an evolution and progression might be behind why we can sometimes fail to see things through that we know are good but encounter some deeper personal resistance.
On this Shift break episode we will be talking about why letting go is key for allowing the business to grow beyond the initial stages and into something even better.
I help my clients move through these important stages of growth in our coaching sessions. If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
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SHIFT BREAK: Making Minimum Viable Changes
SHIFT BREAK : Evolution Through Small Steps
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From a very early age Willem was intrigued and captured by coffee in every sense and all facets. He roasted his first batch of coffee at the age of 14 and after obtaining a masters-degree in business economics at the University of Amsterdam he co-owned his family’s specialty coffee business in The Netherlands. When Willem moved to the USA in 1998, he founded Boot Coffee and since then he advised coffee companies, coffee associations, development banks and governments around the world. As a consultant, Willem has been involved in coffee quality programs in countries like Ethiopia, Colombia and Honduras. He also designed extensive marketing programs for coffee industries in Ethiopia and El Salvador. In 2006, a dream was realized. He bought 5 ha. of land on the slopes of the Baru volcano in the Chiriqui province of Panama and planted 6,500 Geisha coffee trees. The farm was named "La Mula". In 2009, a second farm "Finca Sophia" was established at an elevation of 6,000 feet and up. In 2014 the natural processed La Mula won first place at the Best of Panama coffee competition. In 2015, La Mula maceration washed Geisha earned the Coffee of the Year recognition by Coffee Review with the highest ever score of 97 points. In 2016 his coffees won multiple Good Food awards and in 2017 Finca Sophia washed Geisha won first place at the Best of Panama. Willem is also a co-founder of a third farm in Panama: Finca La Cabra and he helped start a 400 hectare estate in western Ehiopia: Gesha Village Estate. Willem has extensive experience as a coffee roasting consultant and trainer. He wrote many articles about coffee roasting techniques in trade magazines. In addition, he educated hundreds of aspiring coffee professionals around the world in the sensory evaluation of coffee. In 2016 Willem started Boot Coffee Campus, a leading training institute located near San Francisco, CA, servicing the coffee industry in the entire Pacific region
In this episode we talk with Willem about:
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The Shift Lead position is one of those roles that is very misunderstood. Often a title given to baristas for whom the boss wants to retain or established as a position to police a shift that has problems that run deeper than merely following to standards, a shift lead can feel confused, forgotten about and conflicted due to a lack intentionality in establishing this role in the cafe.
Today we are going to talk to owners and baristas alike. For owners, about how to determine is a lead role is needed, how to establish it well if it in fact is necessary, and what you need to follow through on ton resource and lead the lead well. For baristas, if you find yourself in this role, what are ways you can work well for the benefit of your barista peers, how can you make sure you get what you need from management, and what can this role do to help your career.
There are a lot of thoughts here about this misunderstood and often misapplied role and I hope some of this really lands for you and helps you thrive.
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A mentor to Danny Meyer once told him "Business is Problems". This was said to point out that challenges are not only inescapable, they are actually a part of the fabric of what we do. Unfortunately many of us are consider the problems of business as nothing more than a nuisance to be eliminated vs an opportunity to be embraced.
Today on Shift Break we will be talking about how and why we should embrace problems in the cafe and see them as blessings that allow us to grow our business and ourselves.
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The wonder and beauty of coffee is a catalyst for countless career coffee professionals and customers alike. The flavors and creation of special moments that draws us in, satisfy some sense of adventure as well as nurtures a need for belonging. On the business side of coffee it can be very easy for those elements to be lost and replaced with conformity, safety, and a sole focus on numbers that sucks the life out of what was once a joyous thing.
For today's guest, reanimating the industry with creativity, passion, and the joy of telling stories through drinks has been a 7 year long pursuit that has shifted the minds and hearts of thousands.
In today's episode we are going to talk all about the spark that lit the flame of Ryan's businesses and approach to coffee, the need for baristas to express their craft using coffee, how this sometimes crazy, always fun business works, and what YOU can do to create menu magic for your staff and customers.
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There is no neutral. Only forward or backward. Your coffee shop is not a static thing that will simply take care of itself. The people, space, product, and culture all need to be given care and attention to prevent breaking down over time. The best way to do this is to always be fine-tuning the cafe.
Today on Shift Break we will be talking about why fine-tuning, optimization, and efficiencies matter in the shop and how you can approach the process in a way that is effective and fulfills your business's larger mission and goals.
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The craft of coffee and cafes is as much a personal pursuit as it is a service to others. Providing a remarkable coffee experience to guests through coffee is what initially inspired Frank La to begin a career in coffee. Since then his dedication to exploring service, mentorship, business operations, and coffee itself has been guided by the Japanese philosophy of "Kodawari" or, the relentless pursuit of perfection.
Before launching Be Bright Coffee, Frank La developed his skills and became a coffee professional in LA in 2010. La has held jobs at notable coffee companies acros the city including Cafe Dulce, Lamill Coffee, and Copa Vida. Now with Be Bright Coffee, Frank has overseen the growth of his business with e-commerce, wholesale, cafe and events. His skills as a coffee professional has earned him a 6th place finish at the 2023 USBC, and most recently taking the title as the USBC in 2024.
In today's episode we will explore the genesis and development of Frank's coffee journey through barista work, illegal pop up coffee shops, competition, a 9 year break from the competitive barista world, operations management, and crafting a championship winning routine.
Perfection can sound too exclusive or high minded at first, but I believe the way Frank explains things and demonstrates through his own practice of the discipline shows us that it can be pursued with humility and empathy that brings about a wonderful result.
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Creating a fine dining level experience in a coffee shop is no easy task. I requires discipline, focus, and a view of coffee that assumes that it is not just a beverage but that it is truly a culinary art. This is the disposition and mission of of today's Founder Friday guest, John Piquet of Caffe d'bolla in Salt Lake City, UT.
For nearly two decades, John Piquet has crafted his expertise as a coffee professional, roaster and siphon brewing specialist. As owner and operator, caffe d'bolla has won 7X Best of State, 3X Best of the Beehive, Zagat's Top 50 coffee shops in the United States.
Les Roka captures John's role in a December 2022 feature article at Gastronomicslc.com. "John Piquet’s journey as Salt Lake City’s first artisan roaster and siphon coffee bar continues, always fine-tuning the matrix for producing an exceptional cup of coffee."
John's expertise has been recognized internationally by both peers and culinary professionals and has been featured in The New York Times, Salt Lake Tribune, as well as Fox13, KSL, KUTV's Taste Utah, ChefsFeed, Sunset Magazine, Miles Away Travel Blog, and the aptly named, “100 Things to Do in Salt Lake City Before You Die.”
In our conversation we discuss how John came into the world of coffee service, cafe operation, and roasting. We also explore his philosophy and discipline in focus as a one-man operator striving for the sublime in espresso, siphon coffee, and roasting.
I find John's consistent pursuits in coffee inspiring and it is obvious those who have experienced Caffe d'bolla agree.
Enjoy!
Links:
https://www.instagram.com/caffedbolla/
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Thank you to our amazing sponsors!
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Being detail oriented is one of those traits we look for in baristas as proof that they are the right for our coffee shop. What we don't think about very much is that a good bit of what a barista gives to a business is based on what has been invested into them. In other words, you get out what you put in.
Today on Shift Break we will be talking about why this desired behavior and disposition of staff is largely up to you and how you go about orienting them to the details that matter.
Listen to these related Shift Break episodes next:
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Everything you need for back of the house operations https://rattleware.qualitybystainless.com/
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There is no time where it is more critical to make a good impression than when you have a full and busy cafe. One of the main ways our coffee shops get filled is when groups meet at the shop. When groups of people come in to order, they bring with them a certain level of distraction and chaos that can easily slow things down and frustrate the staff and the customer.
In today's episode we are bringing back a classic KTTS episode from year one that addresses what originally was a listener question regarding the tension and confusion around groups in the cafe. Originally aired in 2017, this episode is packed with practical takeaways and guidance on how you can make order out of chaos and maybe even look forward to those groups calling your shop home!
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Thank you to our amazing sponsors!
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
Now that you are a manager that means you have the ability to do all the things you know will make the cafe a better place right? Well, no necessarily. A least not right away. Manager frequently will end up very disappointed and dejected when they feel they cannot make the difference they so desperately want to make. The answer is not to give up, but to prioritize with patience.
Today on Shift Break we will be talking about why you do not need to do all the good ideas you have in your mind in order to be a good manager, and how you can approach your work to be both effective and happy.
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Everything you need for back of the house operations https://rattleware.qualitybystainless.com/
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If there is one thing most people agree upon, it is that they hate meetings. Have you ever considered why that is? Usually we hate meetings because they seem like a waste of time that only brings more confusion rather clarity. Poorly conducted or conceived meetings have led many of us to either give up entirely or to simply doggedly continue with ineffective meetings in spite of knowing they are not helping.
There is a better way.
Today we will be talking about the main meetings you should be having regularly, how to conduct them, why, and what we can and should expect as a result when they are made a part of our coffee shops foundation of communication and staff care.
We discuss:
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Many people want their customers to be loyal to their shop without providing much incentive for that loyalty. In fact we often will all but demand loyalty by virtue of our status rather than based on what we deliver. Customers all over the world will bend to this insinuated expectation we have against their better interest for only so long before they leave.
Today on Shift Break we will be talking about why loyalty may actually be a behavior that prevents us from improving and truly earning a customers patronage through consistently delivering value and learning from the times when we do not.
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Owners need community too!
Want to be a part of a dynamic group of fellow coffee shop owners all working together for each other's success?
Apply for Key Holder Coaching Group today!
Would you like to work with me 1:1 to help you thrive in coffee?
Click below for a discovery call and lets have a conversation!
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Everything you need for back of the house operations https://rattleware.qualitybystainless.com/
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
Hospitality, patience, and giving grace to others and yourself are lessons we can learn from many areas of life. The coffee shop presents a unique opportunity for us to exercise those character traits as we serve customers along side our fellow staff members in the often pressured and fast paced day-to-day cafe work. There will many mistakes made, but in those mistakes lies opportunity for growth and re-affirming a people first focus.
Today's guest, David Foster, wraps all this up in an awesome new children's book called "Jett Goes to Work With Dad"!
David Foster is a co-owner at Kiln Coffee in Grand Junction, Colorado. He is passionate about promoting intentional hospitality and his love for the coffee industry. He is also the author of this new book that teaches lessons that young and old can all learn from.
In our conversation we talk a lot about hospitality in all its iterations in the cafe business, how David got into coffee, why he wrote the book, and his insight into how we can serve others well through coffee.
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Thank you to our amazing sponsors!
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
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Marketing can be good, and bad. At it's best it exposes you to resources that help you mindfully build your business. At its worst it takes advantage of your insecurity and fear of not know how to build that business and turns your dream into nightmare of chasing the "next" and the "new" just to try to succeed.
Today on Shift break we will be talking about a healthy way to interact with the ever expanding universe of options, data, sales people, and stats so that you can be decisive and be confident that your decision was a well considered one.
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Owners need community too!
Want to be a part of a dynamic group of fellow coffee shop owners all working together for each other's success?
Apply for Key Holder Coaching Group today!
Would you like to work with me 1:1 to help you thrive in coffee?
Click below for a discovery call and lets have a conversation!
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Custom branded apps for your coffee shop: www.espressly.co
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Mark is a chemical engineer who spent four years as a doctoral researcher (EngD) in the UK figuring out how to simulate coffee roasting in-silico, creating a digital twin of a coffee roaster. The data-driven approach meant a lot of roasting, analysis of the process and product and coding up of simulations to predict how different green coffees, in different roasters with different process conditions, transform during roasting. Mark also operates a nomadic roastery under the pseudonym 'dialect' - a name befitting for his engineering approach to coffee and his efforts to challenge the complexities entrained in the industry.
In this episode we talk with mark about how as a chemical engineer he ended up also in professional coffee work, how his expertise has shaped his own approach to roasting, and a look into the experiments he has been running to explore the variables of coffee roasting in a quest to simplify the overly complex.
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When you think about quality coffee and what it takes to help usher in change in both how it is rendered and then how it is perceived globally, you would likely be overwhelmed with the notion. It is a lifelong vocation that requires not only personal commitment, but a large team of people to accomplish it Toady we get to talk with the new World Barista Champion Boram Um, who's family has been on this quest since his father moved to Brazil from Korea to begin his second professional life as a coffee farmer.
Boram graduated in Business in Boston University and joined his father in the world of coffee in 2014 being certified as a Q-grader. With the desire of an entrepreneur he founded Um Coffee Co. in 2016 and in 2017 achieved best coffee shop in Sao Paulo.
Since 2019 he began competing in Barista Competitions and for 3 years straight was crowned national champion in Brazil. In 2023 for the first time in history of Brazil Boram achieved 1st place in the World Barista Championship.
Boram has been traveling the globe speaking and presenting to audiences of coffee professionals in places like Leaders Forum at the Cafe Show in Korea, Hotelex 2023 in Shenzhen China, and Coffee Fest Madrid, and many others.
Today we get to talk about Boram's career, competition, and the business of rewriting the script for coffee in Brazil and achieving higher quality in coffee.
In this episodes you will learn about:
Links:
https://www.umcoffeeco.com.br/?lang=en
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OWNERS!
Want to be a part of a dynamic group of fellow coffee shop owners all working together for each other's success?
Apply for Key Holder Coaching Group today!
Hire Keys to the Shop Consulting to work with you 1:1 to transform your coffee shop operations, quality, and people.
Custom consulting for your unique business.
Schedule a free discovery call now!
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Thank you to our amazing sponsors!
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Last year we did many interviews live at Coffee Fest. I got to chat with Ian WIlliams of the famed sneaker/coffee concept Deadstock Coffee in Portland Oregon while on the show floor.
In this brief conversation Ian shared some very helpful insights around marketing, entrepreneurship, and staying true to values and culture while growing a business.
Deadstock began as a cart and has operated a sneaker-themed coffee shop in the Old Town Chinatown neighborhood since August 2015. Since then the company has won numerous accolades.
Ian and his team have steadily grown the business through genuine hospitality, unique partnerships, and establishing themselves as a leading voice for black owned coffee shops.
Ian has been speaking on coffee, marketing, diversity, and business around the country for a while now and you can find him on the Coffee Fest circuit this year again doing just that.
I hope this interview helps you greatly and stay tuned for more interviews like this soon as we get ready to go to the first Coffee Fest show of 2024 in NYC!
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It is very difficult to take criticism. Especially when you may be fully aware of the imperfections of those offering the feedback on your performance. Trust me, I have lived the rage of those moments in full, and have come to see how many opportunities I wasted being upset vs taking the feedback and using it to improve and grow.
Today on Shift break we will be talking about how we should take the imperfect criticism and feedback we receive and own our part and our response... especially when we occupy the position of barista and may be young in the industry.
Listen to these related episodes next:
Owners need community too!
Want to be a part of a dynamic group of fellow coffee shop owners all working together for each other's success?
Apply for Key Holder Coaching Group today!
Hey Managers!
In my consulting work through KTTS Consulting, working with managers as a career coach is one of the services I offer.
Would you like to work with me 1:1 to help you thrive in coffee?
Click below for a discovery call and lets have a conversation!
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Custom branded apps for your coffee shop: www.espressly.co
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
Special announcement! Applications are still open for the next round of Key Holder Coaching Groups!
The Key Holder Coaching Group is a select group of coffee shop owners who love coffee, people, and want to see their business and others succeed!
Want to be a part of a dynamic group of fellow coffee shop owners all working together for each other's success?
Apply for Key Holder Coaching Group today!
stepping outside of our patterns and opening up to fellow business professionals within our field
will absolutely bring fresh perspectives to solve problems and reminders to celebrate wins. You
do not have to do it all or do it all alone, KHCG will be a valuable ally on your journey to
success."