Every coffee shop hosts within its walls countless stories. The life that happens on the pltform of a cafe is just breath taking. This includes stories that showcase you and your team's values in action. Wil Guidara talks about these as legends that embody the and illustrate what we are all about. Be this as it may, stories somehow do not take up very much, if any, time or attention when we onboard, train, and talk about the work with our staff
On today's episode of Shift Break we will be talking about why you need to be paying attention to the moments in your cafe that demonstrate the real life applications of the t and values you espouse. Doing this as a discipline and rhythm will both deepen your appreciation for what your cafe creates in the lives of others and make it more likely those stories continue to unfold well into your shop's future.
Related Episodes:
Your Employee Handbook is Worthless
181 : Organizational Self-Knowledge
476: Founder Friday! The Story of Story Coffee w/ Don Niemyer of Story Coffee Co.
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Everything you need for back of the house operations https://rattleware.qualitybystainless.com/
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
Translating coffee from one form to the next, and serving it in a way that further translates the value of that coffee into a rewarding experience for the drinker, is what the craft of coffee is all about. Today's guest has gone from translating languages to working full time in roasting and serving coffee and has some critically important insights to share from her journey.
We are talking with 2024 Brewers Cup Champion from Turkey, Nida Fetullahoğlu !
In this conversation we discuss:
Related episodes:
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
Want a beautiful coffee shop? All your hard surface, stone, and brick needs!
The allure of easily producing documents and processes for your coffee shop through AI is strong. Using tools to support your business in a thoughtful way is one thing, but too many times I hear about people all but completely outsourcing the task that should be taken on by those who can create with nuance, to software.
On today's episode of Shift Break we will talk about what we lose when we use these to-good-to-be-true "solutions" and why the difficulty of creating effective systems, policies, and structures are a necessary part of growing a sustainable people-first business.
Related Episodes:
SHIFT BREAK: Quality Still Matters
The Myth of Hands Off / Automated Leadership
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Everything you need for back of the house operations https://rattleware.qualitybystainless.com/
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
The impact of the coffee shop on the entire industry is astounding. The beauty and transcendence of a well run cafe offers excellence and care to staff and guests alike, and provides an accurate reflection and consistent channel through which people get to experience the work of farmers and all hands in the value stream. It is this idea, that the cafe is hugely consequential element in the thriving of people in coffee, that drive this podcast.
On today's episode we are reflecting on the podcasts last few years leading up to main episode 500 (actual count of all episodes is 900+!) and giving some insight and guidance into the role of cafe, how leaders need to pursue growth, and what it looks like to develop a business with integrity and relationships at the core.
Designing, planting, and cultivating a great cafe is a craft in and of itself. KTTS is here to help you along the way as you learn and grow with it.
Thank you for your support!!!
Related episodes:
All your hard surface needs! Masters of brick, tile, and stonework for your cafe!
https://www.instagram.com/artobrick/
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
Today on Founder Friday are exploring the story of Three Keys Coffee in a wonderful conversation with the founders, Kenzel and Tio Fallen!
Kenzel Fallen is Co-Founder and CEO of Three Keys Coffee. Originally from Cincinnati, OH, Kenzel received a BA in Economics from Duke University and an MBA in Finance from Rice University. After building a career as a management consultant and corporate risk manager within the banking and energy industries, she co-founded Three Keys Coffee in 2019 along with her husband, Tio Fallen. Kenzel is a Q-Arabica Grader and wears many hats for Three Keys, primarily focused on business & financial operations as well as strategic planning and growth initiatives.
Tio Fallen is Co-Founder and Director of Coffee for Three Keys Coffee. Originally from Decatur GA, Tio has a BS in Mechanical Engineering from Florida A&M University and MS in Mechanical Engineering from the University of Michigan-Ann Arbor. While working as an engineer in the energy industry, he began roasting coffee at home which soon expanded into a commercial venture that he started with his wife, Kenzel. His background in playing the trumpet for 15+ years influenced the branding and name of Three Keys, an homage to the valves of the instrument he picked up at the age of 8. He is a licensed Q-Arabica Grader and a licensed Professional Engineer (PE). Tio placed 9th overall in the 2023 US Roaster Championship Finals and 5th overall in the 2024 Finals.
Three Keys offers a more approachable and inclusive coffee experience through the sights and sounds of jazz culture, while remaining steadfastly committed to creating products that represent excellence and superior quality.
They are also focused on providing professional development opportunities for their staff and have recently opened up their first brick and mortar store, taking another step into caring for their coffee, and local community.
You are in for a treat!
We cover
Related Episodes:
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
Workflow on the coffee bar is one of the most important things to design when considering how we will deliver excellent service and quality to our customers. Not only is it important to design your menu first and make the café design prioritize the production of that menu but you must also create clarity of responsibility within each station of that bar.
On today's episode of Shift Break, we will be talking about some principles for setting up effective station responsibilities behind the bar so that your staff not only have the have the best chance of success in serving the customer but also in helping on another during service.
Related Episodes:
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Everything you need for back of the house operations https://rattleware.qualitybystainless.com/
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
Small things make a big difference in the coffee shop. Trouble is, that we tend to procrastinate addressing the natural falling away of doing small things well as we get busier, and those little actions and habits that create excellence end up atrophying causing big problems that are almost untraceable back to their small source.
On today's episode I am going to be giving you 1 small things to challenge yourself to fix in 7 days. That's right, one week to fix of begin the process of fixing 10 things that, when taken care of will help customers love your business more, or when not cared for will sow seeds of doubt and resentment in your customer's minds.
Will you and your team take on the 10 things in 7 days challenge? If you do I want to hear from you. How did it go? What kinds of positive change did it create?
I'd love to shout out you and your cafe on the show.
Have fun and don't forget to listen to the below related episodes as well.
Related episodes:
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
We all work hard and face challenges in the cafe. The way we interpret the effort put in to the work of running a coffee shop will determine both the quality of the shop and our own ability to sustain our energy and effort. The truth is consistent effort is a normal and necessary investment that keeps life flowing through the business.
On today's addition of shift break we are going to follow up on our previous episode from a couple years back and add more detail and perspectives.The goal is to help clarify the difference between dysfunction and needed effort and how leaders and employees alike can embrace this work to better themselves and the shop to provide the next level of experience for the customer. This all ultimately helps the whole supply chain as we become resilient and energized to give consistent excellence in our coffee shops.
Related episodes:
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Everything you need for back of the house operations https://rattleware.qualitybystainless.com/
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
The first place you're going to see burn out in the coffee bar is in the position of management. These lucky people are not only given the task to lead the team and serve them with their role, but they are also accountable to their bosses, creating a feeling of being caught between two different groups that they have to please in their work.
Almost without fail I am asked by managers over email or at conferences some version of the same question related to being frustrated at the lack of action from their boss, or that their boss is taking actions that are frustrating to them and to the team. These folks want to figure out how to navigate these situations that can often be demoralizing and creates tension in the café.
On today's episode, I am going to answer a few questions that have been sent to me that are related to this topic in hopes of creating some clarity and giving you some insights and next steps to take if you happen to find yourself in that place.
Questions we address:
Related episodes:
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
Welcome to Part 2 of this special Coffee Fest live on the show floor episode! Interviews from Los Angeles 2024!
Los Angeles was so amazing and we got to sit down with 4 amazing coffee professionals who were presenting at this show.
Today we will be focusing on improving your coffee and training skills with two experts! Anna Gutierrez and Sandra Elisa Loofbourow!
Anna Gutierrez
Beginning her coffee career in 1997 as a barista, Anna currently manages the Barista 22 line of syrups, sauces and powders. Having extensive experience working with distributors and national coffee chains, she’s an expert in product selection, marketing and branding, R + D of specialty coffee products, training and has a consistent passion for beverage development.
Anna has presented at Coffee Fest shows since 2005, has been a certified United States Barista Championships and former Coffee Fest latte art judge, can be seen emceeing a variety of coffee events nationally and holds several Signature Drink Competition titles. She has also authored multiple coffee publication articles, is a Barista Guild of America member, is an SCA Level 1 Certified barista and was also co-featured on Barista Magazine’s April, 2012 cover.
Anna and got to talk on the show floor about barista basics. What has changed? What is the same? What is most effective? Anna is incredibly gifted and skilled in teaching so I know this will be a great value.
Link:
LinkedIn:
https://www.linkedin.com/in/annagutierrez/
Sandra Elisa Loofbourow
Sandra Elisa Loofbourow is a certified Q Instructor through CQI, a seasoned green buyer, roaster, barista, and published author. She was a founding Director of The Crown: Royal Coffee Lab & Tasting Room, and am co-host of the bilingual podcast Cafetera Intelectual. Sandra is dedicated to creating a sustainable, ethical, and quality-focused coffee supply chain and offers numerous classes and workshops to help you learn to assess and describe coffee.
At Coffee Fest she taught a class on expanding your coffee vocabulary and we got chat on the show floor all about how you can take steps to do that very thing in your coffee business.
Links:
https://www.sandraloofbourow.com/
LinkedIn:
https://www.linkedin.com/in/sandra-elisa-loofbourow-b8979333/
Related episodes:
Sponsor:
Welcome to Part 1 of this special Coffee Fest live on the show floor episode! Interviews from Los Angeles 2024!
Los Angeles was so amazing and we got to sit down with 4 amazing coffee professionals who were presenting at this show.
Today we will be focusing on what amounts to a couple of mini-Founder Fridays with 2 cafe owners in the LA area providing ground breaking spaces and service!
Shanita Nicholas
While practicing law at the same law firm, Amanda-Jane Thomas and Shanita Nicholas became friends. Eventually, the two women also became business partners, their dreams and passions converging into the creation of Sip & Sonder.
Shanita’s law practice has focused on general corporate start-up and venture capital financing work. She holds a B.S. in chemical engineering from the Columbia School of Engineering and Applied Science and a J.D./M.B.A. from Columbia Law and Business Schools. She became a Certified Q Grader for Arabica Coffee summer 2023.
Established in 2017 in Inglewood, CA, Sip & Sonder is a global Black women-owned coffee brand with a portfolio of coffeehouses, a coffee roastery, and digital content spaces.
Link:
Elisa Hoyos and Leo Abularch
Picaresca Barra de Cafe opened its doors inside of a mini mall complex located on the far south corner of Boyle Heights right in the middle of the pandemic. Their journey began in an unlikely place, hidden, with no visibility and minimal foot traffic, but they managed to stay afloat. '
Today they occupy a larger space with a full kitchen and an off site roasting operation providing world class hospitality and service to their beautifully diverse neighborhood in Boyle Heights.
Their coffee is truly some of the best in the city and I am thrilled to get to sit down with Leo and Elisa to talk about their journey.
https://www.barrapicaresca.com/
Related episodes:
Sponsor:
We have to overcome many challenges in the day-to-day operations of the coffee shop. Some of these challenges are inevitable, and our ability to grow from our experiences with them is a mark of maturity that we can celebrate, but many challenges are unnecessary, and in celebrating our abilities to overcome them we unintentionally might be normalizing the dysfunction.
On today's addition of shift break, we are going to be talking about why we should avoid celebrating wins that happened as a result of operational dysfunction or from toxic expectations and how to give our best energy to celebrating the functional and quickly addressing the dysfunctional.
Related episodes:
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Key Holder Coaching Group Applications are Open!
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Everything you need for back of the house operations https://rattleware.qualitybystainless.com/
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
Much of what gets written regarding the reasons behind declining standards in the coffee shop focuses on the leadership and what they can do to facilitate success. Here at KTTS there are dozens of interviews and solo episodes dedicated to this very thing. But what does not get so much air time is the reality that if we are to see a rise in standards of leadership, we must also call for a rise in personal professional work standards from staff.
Culpability for the miserable state of coffee service goes both ways and often it is the leaders avoidance of dealing with toxic employees that keeps them employed thus allowing their negative influence to sabotage the success of the business, the team, and, in fact, the whole industry whose reputation is built from the interactions consumers have with "professionals".
Today on this solo episode we will be exploring the reasons why so many owners refuse to deal with toxic employees in the cafe in favor of a misguided notion of giving perpetual grace that is more enablement than kind gesture. We will also talk about what is needed if we are to make progress in the business of coffee shops. High standards are not just for owners and managers, they are for all and it is time we started creating environments that reward and recognize great work, while also not tolerating corrosive behavior and attitudes, be ti from leaders or employees.
Related episodes:
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
The things we learn in community with others can have a profound impact on both us and our businesses. Certainly learning by yourself is a good thing, but there's just something about having a group of people who have your back and have been where you are and are your peers that creates a different dynamic where you can have accountability encouragement insights and be challenged on your assumptions all in the same conversation.
In short, it's transformational.
Today in this brief recording I want to talk to you a little bit about the behind the Key Holder Coaching Groups that we launched last year how they work, and why joining us in these conversations in community might be the best thing for you as an owner to help you grow and gain clarity in the midst of an often chaotic and isolated existence.
There is only one week left as of today's recording date of September 9, 2024 to sign up for the fall groups!
You can find the link below that will take you to an application to fill out. From there we can have a conversation and you may just find yourself joining us in these dynamic conversations in the next six months.
Click below to learn more or just reach out to chris@keystotheshop.com
Key Holder Coaching Group Applications are Open!
Marketing is designed to get you to buy. It is something we all do in our businesses. In fact, to not market is to do the customer a disservice in that they will not be aware of the possibilities your product may have for their business. That said, sometimes marketing goes too far and without a well exercised discernment muscle we can fall prey to claims that do not, or can not, come to fruition.
Today on Shift break we will be breaking down the landscape of marketing promises and why it is critical for you to take it all with a gain of salt in order to make the right decision for your cafe and your people.
Related episodes:
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Key Holder Coaching Group Applications are Open!
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Everything you need for back of the house operations https://rattleware.qualitybystainless.com/
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
To me, there is something special about the closing shift. Yes there is a lot of work, but there is an honor in tending to the place that just that day made such impact on so many. For most though (including me) the closing shift is at first just hard work that feels far from the world of coffee that drew us to work in the shop or open the shop in the first place. But in this mundanity is an opportunity.
Today we are going to be sharing a classic episode where we talk about how to not only love the closing shift but how to shift the way you think about the difficult, thankless, and common work that undergirds the whole of the cafe.
Related episodes:
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
There are many great coffee shops and roasters in this world. What makes a great cafe in my mind is intentionality, a focus on kindness, consistency, hospitality, and quality as a pursuit in service of those things. Living in Louisville, KY I am fortunate to be only 2 hours away from one of my favorite places that I feel has consistently exemplified those virtues.
Crema Coffee Roasters!
Today on Founder Friday we get the pleasure of talking with the co-founder of Crema Coffee Roasters, Rachel Lehman.
In 2008, Rachel Lehman, a coffee professional with over a decade of experience in barista and management work, along with her husband Ben, founded Crema Coffee. The beginnings of Crema was born from their shared midwestern work ethic and determination to carve out and cultivate something that would endure and have a lasting positive impact.
From their first small cafe - to taking on roast - to now having 3 cafes, a thriving wholesale program, and many national and local awards to their name, the dream has been to create a business that provided hospitality and great coffee for their community and learning opportunities for baristas and staff.
Crema has grown to not only fulfill those dreams multiple times over, but has also made a large impact on the greater industry with the example it sets as a zero-waste cafe and a roastery that exemplifies intentionality and consistent holistic focus on relationships.
In this conversation we explore the early years and the start of Crema and learn about how this business has scaled and grown with integrity, consistency, and hospitality as the foundation
We cover
Related Episodes:
Insights, perspective, accountability, and growth are just a few of the benefits that have changed lives through consulting, workshops, and trainings. For the last few years I have wanted to bring to more people, that same kind of transformational experience in a small group setting and now we are now ready to begin! I have personally been in a group for podcasters for the last 6 years and have also hired coaches, consultant, and been a part of an online community. It has all been indescribably transformational.
Key Holder Coaching Group Applications are Open!
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
Designing your coffee shop can be one of the most exciting parts of the opening or scaling process. Exciting, that is, until we come up against resistance to our great ideas in the form of space limitations, quirks, historic preservations, zoning, etc.
On today's Shift Break we will be talking about how we can embrace the limitations and constraints of our spaces in a way that moves us from frustration to actually being energized and confident in our unique cafe.
You should listen to these episodes next:
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Key Holder Coaching Group Applications are Open!
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Everything you need for back of the house operations https://rattleware.qualitybystainless.com/
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
What is the "Best" coffee shop? As long as coffee and coffee shops have been around, us humans have been rather preoccupied with what the best coffee of coffee shop is. We have our own personal scale of judgment, then there are local popularity contests put on by city papers. Most famously over the past decade or two we have developed barista, brewing, coffee shop, and cupping competitions to determine quality. All of this is to my mind, not just to try to figure out "the best", but to extol virtues we desire to see continued in that category assuming that if they do then it will be a net gain for everyone seeking consistent enjoyment.
Today on the show we get to talk about nature of this construct, why it is a bad thing to base your business on, how we can put the idea of being "the best" into its proper place in our minds so it does not become a distraction from the ways we can truly find fulfillment and meaningfulness in our work serving coffee.
Related episodes:
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
Getting into coffee and then pursuing it as a career takes your through a few different phases of maturation. One of the first phases is where you focus only on one very specific thing to the detriment of many others. For me, the world could be on fire, but as long as I was behind the espresso machine and dialed in, all was good. Or so I thought.
On today's Shift Break we will be talking about why it is necessary for coffee professionals in the cafe to focus on the whole cafe and the experience guests have in it, not just one small part of that big picture.
Recommended episodes:
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Key Holder Coaching Group Applications are Open!
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Everything you need for back of the house operations https://rattleware.qualitybystainless.com/
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
When you start a business, pretty much all your attention goes to getting it up and running and then to keeping it going and growing it over the hopefully many years of its life. What we often do not plan on or put energy into how we will exit the business. Whether it is passing it on to or selling it outright, many are ill prepared to make this transition and when they do want to sell or exit, are left with very few options and a business that is not sellable.
Today we are going to be covering the ins and outs, of what it takes to prepare yourself and your business for this future transition. I am so pleasded to welcome to the show, Aaron Friedman of Guideposts.io.
Aaron Friedman is a seasoned business leader with over two decades of experience spanning information technology, startups, venture capital, and acquisitions. Hailing from El Paso, TX, Aaron's passion for innovation was cultivated early on in his grandfather's machine shop working on racing engines.
With a history of founding and selling companies across the globe, Aaron now specializes in acquiring and transforming companies.
Beyond his professional pursuits, Aaron dedicates his free time to mentoring local entrepreneurs with Score.org, restoring classic cars, and indulging in his fascination for sailing. He has a proven track record of driving operational excellence and navigating complex business landscapes and is counted on as a trusted partner for navigating business exists.
We cover
LINKS:
Related Episodes:
Insights, perspective, accountability, and growth are just a few of the benefits that have changed lives through consulting, workshops, and trainings. For the last few years I have wanted to bring to more people, that same kind of transformational experience in a small group setting and now we are now ready to begin! I have personally been in a group for podcasters for the last 6 years and have also hired coaches, consultant, and been a part of an online community. It has all been indescribably transformational.
Key Holder Coaching Group Applications are Open!
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
When we talk about our employees it is common to talk about "setting up staff for success", but what does that really look like. Talking about it can sometimes wrongly convince us that we are actually doing it.
On today's Shift Break we will be talking about what it looks like to set your staff up for success in very practical terms that, if applied, will transform the relationship to one of trust based on evidence in action, not just talk.
Recommended episodes:
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Key Holder Coaching Group Applications are Open!
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Everything you need for back of the house operations https://rattleware.qualitybystainless.com/
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
Welcome to our special episode from Coffee Fest live on the show floor interviews from New Orleans, 2024!
To start us off we will be talking with Turgay Yildizli of Specialty Turkish Coffee, followed by Doron Petersan of Sticky Fingers Sweets and eats, then a great conversation with Jonathan Riethmaier of Mammoth Coffee in New Orleans.
Turgay Yildizli
Istanbul native Turgay Yildizli, who now lives in New Orleans, is the founder of Specialty Turkish Coffee, a company established in 2014 that offers everything one needs to make specialty Turkish coffee, from equipment to tutorials. He works as a consultant around the globe, helping coffee companies to develop their Turkish coffee programs. Specialty Turkish Coffee also offers certification workshops in Turkish coffee brewing. Turgay has made it his mission to improve the standards of Turkish Coffee and raise it up to the place it deserves in the specialty coffee community. He’s a certified Q Grader and roaster. He was the 2013 World Cezve/Ibrik (Turkish Coffee) Champion, he has also represented Turkey in the Brewers Cup and Coffee in Good Spirits Championship.
https://www.specialtyturkishcoffee.com/
Doron Petersan
Doron Petersan is the owner and founder of Sticky Fingers Sweets & Eats in Washington, DC. As a New Yorker-turned-vegan transplant and craving traditional guilt-laden foods, Doron Petersan was determined to unlock the secrets of creating their plant-based counterparts—that didn’t’ taste like it. Armed with a Bachelors degree in Dietetics from the University of Maryland, she embraced her food-science knowledge and love for all things delicious. The Sticky Fingers brand represents the mission to create a plant-based space in the food industry for everyone to enjoy via direct outreach, direct to consumer, cpg and retail
locations.
Sticky Fingers has been making waves and serving up treats to fans far and wide, including celebrities like Miley Cyrus, Bethenny Frankel, and Ellen DeGeneres. Accolades for the bakery include ‘Food Network’s Cupcake Wars and battled to claim the competition’s grand prize, twice.
Doron has been featured on The Cooking Channel’s Not My Mama’s Meals with Bobby Deen as well as NBC’s The Today Show with Kathy Lee and Hoda. She has contributed articles and recipes to Vegetarian Times and Reader’s Digest. The bakery’s recipe book, Sticky Fingers’ Sweets, was released on February 16, 2012, by Avery of Penguin Group USA.
https://stickyfingersbakery.com/
Jonathan Riethmaier
Jonathan’s journey into specialty coffee has spanned nearly two decades and included roles as barista, trainer, marketer and roaster. In 2016, Jonathan and his wife, Darlene, co-founded Mammoth Espresso, a specialty coffee retail shop in New Orleans, Louisiana. In 2021, Jonathan established Mammoth Coffee Company, a roasting and wholesale business. Jonathan heads up the roasting, production and sourcing departments of Mammoth, in addition to the day-to-day responsibilities of running a cafe and wholesale business.
https://mammothcoffee.co/
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A shop is maintained by the attention and repeated actions we put into it. We need to make sure our systems and tools are crafted well in order to make sure these intentional actions and our best attention is circulated through the whole of the organization.
Today we will be talking about 7 things that I believe should be standard in the work we do throughout the day. When we apply these tools and practices we will see a bug change in the way both our staff and guests experience the coffee shop.
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Key Holder Coaching Group Applications are Open!
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
Growing the business is probably the number one concern in the cafe industry. In general we tend to look at growth as either scaling the size of the business physically, or the revenue and profitability. What if I told you there was another way you can look at growth?
On today's Shift Break we will be talking about ways to look at growth that don't rely only on the usual defaults of revenue and scale, but give you another option to be established and fulfilled as an owner.
Recommended episodes:
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Key Holder Coaching Group Applications are Open!
If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now:
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Everything you need for back of the house operations https://rattleware.qualitybystainless.com/
The best and most revered espresso machines on the planet: www.lamarzoccousa.com