Marketing can be good, and bad. At it's best it exposes you to resources that help you mindfully build your business. At its worst it takes advantage of your insecurity and fear of not know how to build that business and turns your dream into nightmare of chasing the "next" and the "new" just to try to succeed.
Today on Shift break we will be talking about a healthy way to interact with the ever expanding universe of options, data, sales people, and stats so that you can be decisive and be confident that your decision was a well considered one.
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Owners need community too!
Want to be a part of a dynamic group of fellow coffee shop owners all working together for each other's success?
Apply for Key Holder Coaching Group today!
Would you like to work with me 1:1 to help you thrive in coffee?
Click below for a discovery call and lets have a conversation!
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Custom branded apps for your coffee shop: www.espressly.co
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
Mark is a chemical engineer who spent four years as a doctoral researcher (EngD) in the UK figuring out how to simulate coffee roasting in-silico, creating a digital twin of a coffee roaster. The data-driven approach meant a lot of roasting, analysis of the process and product and coding up of simulations to predict how different green coffees, in different roasters with different process conditions, transform during roasting. Mark also operates a nomadic roastery under the pseudonym 'dialect' - a name befitting for his engineering approach to coffee and his efforts to challenge the complexities entrained in the industry.
In this episode we talk with mark about how as a chemical engineer he ended up also in professional coffee work, how his expertise has shaped his own approach to roasting, and a look into the experiments he has been running to explore the variables of coffee roasting in a quest to simplify the overly complex.
Links:
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Visit www.roastertools.com for the best software to help you run a roastery!
When you think about quality coffee and what it takes to help usher in change in both how it is rendered and then how it is perceived globally, you would likely be overwhelmed with the notion. It is a lifelong vocation that requires not only personal commitment, but a large team of people to accomplish it Toady we get to talk with the new World Barista Champion Boram Um, who's family has been on this quest since his father moved to Brazil from Korea to begin his second professional life as a coffee farmer.
Boram graduated in Business in Boston University and joined his father in the world of coffee in 2014 being certified as a Q-grader. With the desire of an entrepreneur he founded Um Coffee Co. in 2016 and in 2017 achieved best coffee shop in Sao Paulo.
Since 2019 he began competing in Barista Competitions and for 3 years straight was crowned national champion in Brazil. In 2023 for the first time in history of Brazil Boram achieved 1st place in the World Barista Championship.
Boram has been traveling the globe speaking and presenting to audiences of coffee professionals in places like Leaders Forum at the Cafe Show in Korea, Hotelex 2023 in Shenzhen China, and Coffee Fest Madrid, and many others.
Today we get to talk about Boram's career, competition, and the business of rewriting the script for coffee in Brazil and achieving higher quality in coffee.
In this episodes you will learn about:
Links:
https://www.umcoffeeco.com.br/?lang=en
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OWNERS!
Want to be a part of a dynamic group of fellow coffee shop owners all working together for each other's success?
Apply for Key Holder Coaching Group today!
Hire Keys to the Shop Consulting to work with you 1:1 to transform your coffee shop operations, quality, and people.
Custom consulting for your unique business.
Schedule a free discovery call now!
https://calendly.com/chrisdeferio/30min
Thank you to our amazing sponsors!
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
Last year we did many interviews live at Coffee Fest. I got to chat with Ian WIlliams of the famed sneaker/coffee concept Deadstock Coffee in Portland Oregon while on the show floor.
In this brief conversation Ian shared some very helpful insights around marketing, entrepreneurship, and staying true to values and culture while growing a business.
Deadstock began as a cart and has operated a sneaker-themed coffee shop in the Old Town Chinatown neighborhood since August 2015. Since then the company has won numerous accolades.
Ian and his team have steadily grown the business through genuine hospitality, unique partnerships, and establishing themselves as a leading voice for black owned coffee shops.
Ian has been speaking on coffee, marketing, diversity, and business around the country for a while now and you can find him on the Coffee Fest circuit this year again doing just that.
I hope this interview helps you greatly and stay tuned for more interviews like this soon as we get ready to go to the first Coffee Fest show of 2024 in NYC!
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Sponsor:
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It is very difficult to take criticism. Especially when you may be fully aware of the imperfections of those offering the feedback on your performance. Trust me, I have lived the rage of those moments in full, and have come to see how many opportunities I wasted being upset vs taking the feedback and using it to improve and grow.
Today on Shift break we will be talking about how we should take the imperfect criticism and feedback we receive and own our part and our response... especially when we occupy the position of barista and may be young in the industry.
Listen to these related episodes next:
Owners need community too!
Want to be a part of a dynamic group of fellow coffee shop owners all working together for each other's success?
Apply for Key Holder Coaching Group today!
Hey Managers!
In my consulting work through KTTS Consulting, working with managers as a career coach is one of the services I offer.
Would you like to work with me 1:1 to help you thrive in coffee?
Click below for a discovery call and lets have a conversation!
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Custom branded apps for your coffee shop: www.espressly.co
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
Special announcement! Applications are still open for the next round of Key Holder Coaching Groups!
The Key Holder Coaching Group is a select group of coffee shop owners who love coffee, people, and want to see their business and others succeed!
Want to be a part of a dynamic group of fellow coffee shop owners all working together for each other's success?
Apply for Key Holder Coaching Group today!
stepping outside of our patterns and opening up to fellow business professionals within our field
will absolutely bring fresh perspectives to solve problems and reminders to celebrate wins. You
do not have to do it all or do it all alone, KHCG will be a valuable ally on your journey to
success."
People don't leave jobs, they leave managers. This is an old but still true saying that, for me, underscores the importance of selecting the right person to take on a management role in the cafe. A bad manager makes the work miserable, and a good manager makes the work rewarding and just like a conductor, orchestrates the talents of the players into a harmonious experience. But how do you find this person and what should you be looking for when it is time to put an manager in place?
This week we are going to discus several key character traits and behaviors you will want to make certain are present in the person you have in mind to be a manager. Your coffee shop's future actually does depend on it!
We cover:
Related episodes:
Want to be a part of a dynamic group of fellow coffee shop owners all working together for each other's success?
Apply for Key Holder Coaching Group today!
Hire Keys to the Shop Consulting to work with you 1:1 to transform your coffee shop operations, quality, and people.
Custom consulting for your unique business.
Schedule a free discovery call now!
https://calendly.com/chrisdeferio/30min
Thank you to our amazing sponsors!
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
When some people see a need or an opportunity, they dream about who will meet it or make it happen. Others, like today's guest on Founder Friday, task it upon themselves to take action and create the reality they want to see for the benefit of others.
Kymme is owner of Bushwick Grind, a speciality coffee shop and cafe, established in 2015. Here she hosts the 2Fish5Loaves community fridge which provides hundreds of pounds of free food to local residents. She is also a technologist with a tenure of over 30 years in the IT sector, employed with Weight Watchers International for 25 years, currently in the role of Principal Technical Project Manager and is a graduate of Hofstra University School of Business , LI NY.
Over the nearly 10 years Bushwick Grind has been awarded 2022 HEINZ Black Kitchen Cast Iron Trophy, 1010 Wins Small Biz Pitch Competition, 2018 Brooklyn Cornerstone Biz of the Year, and many more honors due to Kymme and her team's dedication to community, quality, and nourishing others through the companies varied services.
In this episode we will be talking all about how Kymme first started on this journey, what she has learned along the way, and her advice for how to run an impactful people-focused cafe business.
We discuss:
Links:
https://www.bushwickgrind.com/
Related episodes:
Hire Keys to the Shop Consulting to work with you 1:1 to transform your operations, quality, and people. Schedule a free discovery call now!
https://calendly.com/chrisdeferio/30min
Thank you to our amazing sponsors!
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
There is nothing as frustrating as working on and getting served from a busy bar that was not designed appropriately. From size, placement, equipment selection, and more, there are many areas to consider when designing a space that runs well. Unfortunately bars get built quickly and without the right kind of thought put in at the start.
Today on Shift break we will be talking a two of the most important considerations you need to make sure you nail if you want your baristas and the business to mitigate stress and be set up for success
Listen to these related episodes:
OWNERS! DO YOU NEED HELP AT YOUR SHOP?
In my consulting work through KTTS Consulting, Layout and design are one of the main conversations we have. Working to create clarity, understanding, and systems for success in leadership has a compound effect on the rest of the business. Would you like to work with me 1:1 to help your cafe thrive in quality, operations, and people?
Click below for a discovery call and lets have a conversation!
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Custom branded apps for your coffee shop: www.espressly.co
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
Looking back is not only a great way to take stock of how you have developed professionally and as a person, but also to bring back into focus what we have to be thankful for. A couple years back my wife convinced me to let her interview me about my career and along the way we also talk about how coffee brought us together. I typically shy away from telling stories of my own career, opting instead to highlight the guests or the principles we talk about on the show.
But my wife was right, and this conversation was well received when it first came out 2 years back.
So today we are re-airing this fun episode for your listening pleasure. Let this inspire you to examine your story and to really allow yourself to find joy in the blessing of the people in your life that have joined you along the way!
We cover:
Links:
Related episodes:
Want to be a part of a dynamic group of fellow coffee shop owners all working together for eachother's success?
Apply for Key Holder Coaching Group today!
Want to run an amazing coffee shop?
Hire Keys to the Shop Consulting to work with you 1:1 to transform your coffee shop operations, quality, and people.
Custom consulting for your unique business.
Schedule a free discovery call now!
https://calendly.com/chrisdeferio/30min
Thank you to our amazing sponsors!
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
It's the age old question, "Should we be able to use our phones behind the bar?". Simple right? Well, yes in some ways but the way we approach answering this question has downstream impact on the overall experience both our staff and guests have in our shops, and in turn how they view the industry itself.
Today on Shift break we will be talking about why it is best practice to have policies that help us avoid distractions and bad optics behind the bar for the sake of keeping tuned into the day's work, creating a consistently great impression, and being able to manage the details of the service we offer to the guests.
Listen to these related episodes:
DO YOU NEED HELP IN YOUR SHOP?
In my consulting work through KTTS Consulting, management and leadership structures are one of the main conversations we have. Working to create clarity, understanding, and systems for success in leadership has a compound effect on the rest of the business. Would you like to work with me 1:1 to help your cafe thrive in quality, operations, and people?
Click below for a discovery call and lets have a conversation!
https://calendly.com/chrisdeferio/30min
Thank you to out sponsors!
Custom branded apps for your coffee shop: www.espressly.co
The best and most revered espresso machines on the planet: www.lamarzoccousa.com
John Luke Roberston is the founder and roaster at Kings Lane Coffee in West Monroe, LA. You may be familiar with the TV show Duck Dynasty that follows the lives of John Luke's family and their duck call business, Duck Commander. As John Luke grew and pursued his education, he developed a love for coffee and charted his own course by diving straight into owning and running a multi-cafe and coffee roasting business, Railway Coffee. I was honored to get to consult and coach him through the beginnings of this venture and over many years Railway continued to offer great coffee and service through its shops and roasting business, even expanding to a mobile trailer.
Eventually as life changed, John Luke sold the business but kept roasting and is now pursuing roasting and collaborative prjects through Mapmaker Coffee. Most recently collaborating with the family business and releasing a coffee that quickly sold out.
This is a great conversation detailing an intense and immersive experience entering into the coffee industry and finding a place in roasting, and learning incredibly valuable lessons about coffee, management, business, and connecting with people along the way.
We cover:
Links:
Related episodes:
Want to run an amazing coffee shop?
Hire Keys to the Shop Consulting to work with you 1:1 to transform your coffee shop operations, quality, and people.
Custom consulting for your unique business.
Schedule a free discovery call now!
https://calendly.com/chrisdeferio/30min
Thank you to our amazing sponsors!
Get the best brewer and tool for batch espresso, iced lattes, and 8 minute cold brew! www.groundcontrol.coffee
The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com