No matter where we are in specialty coffee, we have all benefited in some way from the influence of Starbucks and their immense impact on the world stage. Today we get to learn from someone who has not only been in specialty coffee since it first came on the scene in the 70's but has been at the forefront of Starbucks retail innovation and education for the better part of 23 years.
I am so very honored to welcome to the show, Sr. Project Manager for Starbucks Global, Major Cohen!
To say he has a passion for coffee would indeed be an understatement. Major's passion, curiosity, and fierce devotion to coffee, baristas and the customer experience has helped steer this global coffee powerhouse into it's most progressive expressions beginning with projects as Roy st. Coffee and Tea, 15th Ave Coffee and Tea, and the Reserve Roastery.
In our discussion we cover the arch of his fascinating career. From his beginning a second career as a barista at 45 years of age - to gaining the trust of Starbucks executives to influence and educate global markets today.
We talk about: Mentorship, keys to success in his career, the unofficial history of Starbucks, what was the catalyst for the company moving into the "3rd wave" framework? The balance of being a team player and being and independent operator, What were the challenges of establishing these concepts? How do these high-end experiences influence the other Starbucks stores? What can we do to advocate for our staff and also provide a great customer experience?
There is a wealth of knowledge in this discussion. Consider this a short but densely packed mentorship session with one of specialty coffee's greatest success stories. I know you will walk away with an expanded mindset and a new found energy to approach your work with passion and curiosity.
Enjoy!
Links/resources:
Email: dcohen@starbucks.com
Related episodes:
Episode 121 : Working from Your Strengths
STARBUCKS MISSION
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
VALUES
With our partners, our coffee and our customers at our core, we live these values:
We are performance driven, through the lens of humanity.
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