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Keys To The Shop : Equipping Coffee Retail Professionals

Keys to the Shop is a podcast designed to provide the coffee retail professional, with insights, inspiration, and the tools you will need to grow and advance your coffee career or coffee business. Together we learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about barista work, management, leadership, personal development, and anything else that will help you achieve success.
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Keys To The Shop : Equipping Coffee Retail Professionals
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Jun 29, 2021

Today we get to explore the ever growing Central African coffee farming industry with some one who's company is creating inroads, resources, and opportunities to improve farmers lives and the global demand for their product. 

Keith White Jr. is the founder of Paraiso Trading. Paraiso Trading was created to connect Central African Farmers and their high quality organic produce directly to world markets. The company  initially focuses on organically produced Coffee, and Cocoa. However as it  grows and adds more farmers to the network it will expand the product portfolio. 

Working with women farmers, as well as priding ourselves on only working with farms and Cooperatives that we have actually visited and exceed our social and transparency standards in accordance with those required to be apart of the global economy.  They work hard to promote the product at a higher price, work with farm owners and managers to assist in obtaining certifications, educate farmers and others on the benefits of improved sustainability and environmental consciousness, as well as educating consumers on the history behind their cups of coffee and who is producing it.   

Having grown up the son of a sharecropper in the south and a farmer himself, company owner Keith White has lived the frustration of growing some of the highest quality products on the market yet still struggling to make a living while others became wealthy from the very same product. We aim to be a part of the change happening in the specialty coffee industry!  

In our conversation today we talk all about how the company was founded, the opportunities, challenges, and needs associated with bringing central African farming to the greater market, and what we need to know about what goes on behind the scenes in getting providing a stable and thriving life for farmers. 

We cover:

  • Getting started in coffee and founding pqraiso 
  • Finding the potential and ways to help farmers in Cbetral Africa
  • Brining the coffee to market
  • Partnering with farmers
  • Certifications and the role they play
  • What goes into creating stability for farming communities
  • Importance of organic and responsible farming
  • Helping shift methods 
  • Improving land management 
  • Addressing concerns about supply

Links:

www.paraisotrading.com

 

Related episodes to listen to next:

288 : The Truth behind Cheap Coffee w/ Karl Weinhold

103 : The Colombian Coffee Connection w/ Ervin Liz

078 : Exploring Green Buying and Sensory Analysis w/ Amanda Juris

265 : Gaining Clarity on Transparency w/ Jonas Lorenz of The Pledge

 

Visit our sponsors!

www.prima-coffee.com/keys

www.pacficfoodservice.com

www.coffeefest.com

 

 

 

 

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