Caring for people and their experience, both as employees and as customers, is at the heart of a successful coffee shop. In order to consistently pursue that, an operator needs to have a strong grounding of personal values that directs their decisions and helps them weather the storms of entrepreneurship. Today we are talking with someone whose mission to facilitate community, caring, and connection through coffee has been a driving force behind the success of his company.
Nick Kassouf is the founder and owner of Tru Bru Organic Coffee and Humbowl Juice bar. With la roastery and locations in Orange, CA and Laguna Hills, CA, plus Henderson, NV, Nick and his team are keeping busy providing nourishing and meaningful spaces for their guests to slow done and enjoy coffee and good company.
In the years of operating and growing the coffee business and starting the juice bar, Nick has had to grow just as much personally. Today we will be exploring the story of Tru Bru and how this family run business runs and the why behind the operations that has led to their success.
I love the focus Nick has on creating a business that delivers more than just a product but reinforces a way of life that I think we all could benefit from adopting.
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