Part 2 of 2023 Coffee Fest Live NYC interviews! In these interviews I sit down with stellar presenters and lecturers to dig deep into a range of relevant and important topics that will help make you and your coffee business better.
This time we are joined by Jesse Harriott, Jenna Gotthelf, and Anu Menon!
To start us off on part 2 we are going to talk with Jesse Harriott of Copper Horse Coffee!
Next we chat with Jenna Gotthelf of Counter Culture Coffee.
Jenna Gotthelf is an advocate for creating progressive and approachable learning opportunities for anyone who brews coffee. Jenna is based in NYC and is the wholesale education manager for Counter Culture Coffee, where she oversees the barista training program carried out in Training Centers across the country. Jenna is also a long time US Coffee Championships competitor and has placed everywhere from first to last to somewhere in the middle in Brewers Cup and Barista Competitions
Jenna and I discuss the need for coffee bars to educate their customers in ways that empower them and give them tools for success and how to meet them where they are in their coffee journey.
Finally we are talking with Anu Menon of Driftaway Coffee.
Anu Menon is a founder at Driftaway Coffee, a sustainability-focused direct-to-consumer coffee roaster based in Brooklyn, NY. An engineer-turned-marketing consultant, she leads Customer Experience & Sustainability at Driftaway and is passionate about building an approachable, equitable & transparent coffee value chain.
Anu sits down with me to talk about how we can reach out to our customers via digital platforms and what practical steps we can take to create access, change, and culture regardless of physical location.
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